Corporate Event Experiential Design

Cushman & Wakefield Centennial Celebration

Creative Direction:  Bruce Kuo
Design: Bruce Kuo, Marc Patlan

Project Overview

Cushman & Wakefield celebrated its centennial in 2017, and various efforts were made to promote the firm’s history and platform.

In New York City, centennial themed events were curated throughout the year, celebrating the occasion with colleagues and the broader New York City audience alike. Cohesive centennial related marketing materials were created to  generate a thoughtful experience for a variety of target audiences.  

From the invitation of the employee holiday party, event name tags, event registration desk backdrop, to the hallways of the New York main office, the centennial theme was utilized throughout, but being creative with the design, elevated and consistent materials were developed.