Healthcare Collateral

SUNY Downstate Medical Center Marketing Refresh

Art Direction + Design:  Bruce Kuo

Project Overview

SUNY Downstate is the only medical center and medical school in the borough of Brooklyn. Various institutional marketing assets were created to communicate and promote its offerings and services to the academic community and the surrounding neighborhood.

The objective was to elevate and upgrade digital and traditional marketing assets across patient care, research, philanthropy, education, and recruitment. The design approach was to create modern and visually impactful marketing collateral by using strong but appropriate typography and splashes of eye-catching colors to complement the institution’s brand.