Commercial Real Estate Marketing

277 Park Avenue Office Leasing
Full Branding + Marketing Campaign Development

Creative Direction: Bruce Kuo
Design: Bruce Kuo, Allison May, Andres Sanchez, Erik Tingle
Messaging: Mara Powers, Valencia Augustin, Bailey Whittaker

Project Overview

277 Park Avenue, a 50-story Class A office building near Grand Central Terminal, is currently undergoing a transformation and the client requested leasing materials that reflected its upgrades and captured its new and improved look. We delivered a sophisticated, contemporary brand with grays and splashes of bright color to enhance the property’s modern elegance.

277 Park Avenue’s marketing campaign spanned across a variety of print and digital platforms, including ads in select industry publications, marketing books, and electronic email flyers. The strategic marketing efforts focused on communicating the story of the building’s transformation and maintaining a presence in the marketplace, while at the same time highlighting the available spaces coming online in the spring of 2021.