Corporate Diversity & Inclusion

Cushman & Wakefield - Asian + Pacific Islander Employee Resource Group Assets

Creative Direction: Bruce Kuo
Design: Bruce Kuo, Anna Kwon, Ricky Bole

Project Overview

For Cushman & Wakefield’s Asian + Pacific Islander employee resource group, a distinct style was created for ASPIRE’s overall design standards and core brand assets. The design, which celebrated API heritage, featured as the foundation of the group’s marketing materials, including a global intranet site built with SharePoint, comprehensive social media campaigns, presentation for ASPIRE’s virtual town hall event, and marketing collateral created to spread awareness of the launch of the group.

Each project was done in collaboration with various marketing and design colleagues across the country.