Commercial Real Estate Marketing

625 Avenue of the Americas Office Leasing 
Video Case Study

Creative Direction: Bruce Kuo
Video Production: Nicolas Van, Jamie Panico, Michael Lyudin, Louis Dorman
Content: Valencia Augustin, Mara Powers

Project Overview

This case study demonstrated the collaboration between brokerage professionals and the creative/marketing team to successfully complete and exceed the objectives of the assignment.

625 Avenue of the America is located in the Midtown South submarket where there is a concentration of technology brands. To resonate with the innovation and creativity of the firms in the area, the brokerage and creative/marketing team had to think outside the box to market a unique space in the building.

The process was captured and a story was developed to showcase the capabilities of the teams for existing and future clients.