Sponsored Content and Advertising

amNewYork Advertising

Art Direction + Design : Bruce Kuo

Project Overview

amNewYork was the first free daily newspaper in New York City targeting commuters with smart content and fresh design. Since the publication’s primary source of revenue was advertising, major advertisers would periodically sponsor topical insert sections relevant to New Yorkers.

Additionally, sponsored events were also promoted in the publication through advertisement. These sponsored sections and ads were designed and created in-house with content support from editorial staff and sales professionals.