Wine Industry Professional Brand

Joyce Lin Sommelier Full Branding + Marketing Campaign Development

Creative Direction:  Bruce Kuo
Design: Bruce Kuo
Photography: Bruce Kuo, Joyce Lin
Video Production: Bruce Kuo
Content: Joyce Lin

Project Overview

Joyce Lin is a certified sommelier based in New York City. The objective is to build a multi-channel (scalable) brand and platform that connect more people to the concept of approachable everyday food & wine pairing. Joyce strongly believes an outstanding food and wine pairing not only brings out the best parts of the food and wine but elevates the entire dining experience whether it’s a fine dining setting or at home.

Expert wine knowledge, authentic, warm and relatable. To provide audience abundant food and wine pairing ideas along with wine related information from a sommelier’s points of view.

Food & wine pairing lifestyle is new to many Asian cultures. Joyce is looking to bring a unique perspective to the concept of food & wine pairing that is rooted in traditional wine education but also embracing her Taiwanese heritage and her life in New York City.